Significance of Google Algorithms for Online Marketing

Significance of Google Algorithms for Online Marketing

If you keep up with online marketing or simply look for online information, you must have come across Google algorithms. However, do you know why it is significant?

Before you understand what a Google algorithm is, you must understand what algorithms are in general. Basically, it is a set of rules for solving a problem in a finite number of steps. The best way of looking at an algorithm is to think of it as a mathematical equation. Count backwards by 4s from 100. You could then say "100, 96, 92, 88, 84, 80." This is a simplistic look at an algorithm.

So, without wasting any time further, let us now understand Google Algorithm.

Google Algorithm

The Google algorithm follows the basic definition and rule of the algorithm we described. When you search for "cute dog videos'', you'll come across millions of results. But how did it decide, and in what order? It is the algorithm

Google has a very complex algorithm for search results. It changes frequently. Interestingly, the search engine giant does not make the exact algorithm public. What we know is the fact that it impacts the page's ability to appear in the result for specific keywords.

The keywords appearance in the page's title, header tags, and meta description

The amount of naturally flowing organic links

The way the website performs on mobile devices

Determining which element matters the most

When the algorithm reads a webpage, it prescribes a pre-ordained numerical value to each trait. The value gets added to the result. The webpage that has the most desirable traits will stay at the top of the search engine result page.

Calculations are conducted quickly, and the ranking fluctuates as web developers manipulate the attribute that contributes to page rankings. Here, the ranking that is assigned is fluid. A page that ranks on the first page may fall to tenth. Businesses that run search engine optimization on their sites have the maximum possibility to grab the top spot.

Algorithm for SEO

The algorithm uses keywords to determine page rankings. SEO tells Google that a website offers a particular topic. Earlier, sites went with "keyword stuffing", but not anymore. The search engine giant has altered its algorithm. While they may not notice right away, Google will eventually pick up on what you are trying to do. This will have a significant effect on the rankings.

What does the future hold?

Google never indicates the changes in its algorithm unless they are significant. Besides, more minor changes are made internally, and users may not feel it. However, our digital marketing company in New York recommends staying abreast of Google's algorithm announcements.

As a business holder, you need to optimize the site for Google's algorithm. Your website needs to be the best when it comes to online marketing. This will have a positive impact on the customers.


Google algorithms are extremely sophisticated and planned intelligently. It's important that you do not undermine what it can do and try to play the algorithms or "game" with. Instead, partnering with a team of dedicated SEO experts will be beneficial in the long run. You need devise a strategy for ranking well in search engines. V1 Technologies can help you attract more site traffic.